The shekI must have missed the news of this law passing. It must be a law because there’s no way they’d initiate something like this. I had thought that, maybe, it was just one supermarket chain going one up for the customer, but I have now seen it at a few different chains. 
In Israel, while we have already gotten used to seeing price stickers on all products (by law since only a few years ago), and also by the same law given legal chutzpah to demand any discrepancy in price if the cash register charges us more, we now have a new weapon in the struggle to keep costs down and save money too.
After the stores were forced to ‘price’ every single item, they seemed to neglect displaying the prices on the shelves themselves. It seems this is a thing of the past.
While some of us took this for granted overseas, we can now rejoice in the birth of the right to know the price per volume. Companies coming out with all these weird sized packages, others downsizing while keeping the original price. No more. Now we can compare the price per 100ml of Danone yogurt with Mueller. Need some ready made ‘ugat habayit’? Instead of trying to ‘break your head’ (Israeli experssion), you can know compare easily between the 400mg, the 450mg, and the 500mg sizes. Trying to choose between the Mallawach package with 5 units inside or 8 will be much easier now. I now discovered that Colgate costs double the price of Aquafresh (both mehadrin kosher BTW).
I urge you all to go try it out. This lesson in smart shopping works best in cookies section. Can’t decide which chocolate chip cookies are the best deal? Now you can choose the best deal between the Osem, Elite, or those 37% chips cookies from Holland.

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